LaunchBoom: Creative assets, production efficiencies and branded content.
As Director Of Creative Operations at LaunchBoom I led a team of 15 creatives responsible for photography, video and design assets for the agency. Tech or home goods clients leveraging crowdfunding campaigns had full agency resources and my team’s creative assets to build their brand. I joined the team in 2020 to build the team’s creative prowess and implement process that fostered better communication, company integration and higher profit margins for the agency.
CAMPAIGNS
XION: Cyber X
This campaign raised 1.1 Million for this ebike launch. My team developed the concept, campaign video and photography to support the successful launch.
LOMI
My team’s photography production brought this 6 million dollar campaign to life via a crowdfunding campaign, Facebook advertising and all PR efforts.
AUTHOR CLOCK CAMPAIGN
We knew when our sales team found this client that the campaign was going to be a lay up success. We had no idea it would raise 1.3 million through the Kickstarter campaign and continued to raise funds via our targeted follow up ad campaign. My team developed all the creative assets for this campaign.
mannkitchen
I built a team to support an eCommerce division of the agency focused on DTC brand launches. My creative department lead creative concepts and activations for advertising campaigns and website development. My role was to build the company’s creative process from scratch to support our clients and to implement structure and process within the agency. After a successful first launch via Kickstarter, we built a sustainable structure to scale Mannkitchen from one pepper mill to a full suite of kitchen tools and a social presence of over 12K followers.
