Apex Flex: Satellite Labs collaboration
I found the work of Satellite Lab and was blown away with the dynamic motion Carlo Van De Roer was doing there. I sold the digital team and my creative team at The North Face into the idea of shooting a rain jacket indoors to show the waterproofing story in a way we never had before. These stills don’t do justice to the way Carlo’s work moves on a website. Check out this link to see it in action through Satellite Labs, represented by We Are Casey.
Role: Executive Producer
