Walls Are Meant For Climbing: Monserrat Matehuala

Walls Are Meant For Climbing

In 2017 The North Face began a campaign to celebrate the walls that unite us through climbing not the ones that divide us. This global campaign consisted of the videos seen here, gym activations on Global Climbing Day and a global print, digital and out of home campaign. This campaign was awarded a Silver Clio in Fashion and Beauty Marketing.

Role: Senior Producer

Animations: Kalakala Co

Agency: Sid Lee