VIDEO PRoDUCTION Innovation protocol

I have been producing branded video content for clients in B2B, DTC and Retail for over 13 years. I am currently freelancing, contracting and consulting from Oakland, California and am looking forward to meeting with the team at Innovation Protocol about your client’s video needs.

Sizzle Reel The North Face

For 7 years I produced video and photography for The North Face. I hired, lead programming and strategy as Sr. Producer for the content team who built and distributed global branded content. This video shows the volume of films I produced as Sr. Producer at The North Face.

Product Launch Commercial Juniper Networks

I produced this branded tech launch commercial for Juniper Networks with a B2B branding agency in Berkeley, California. Originally we had set the edit to work with The Black Keys for an internal announcement but after the client loved the video and approved an ad buy for broadcast (but didn't increase the music licensing budget) we hired a local musician to record a track which offered the same feel as what the client loved.

Innovation Video Juniper Networks

I produced this video to announce an innovation in Juniper Networks technology. The client used this internally and with their sales teams to inform their clients and end users of a new network operations product offering.

DTC Commercial Minted

I produced this commercial for Minted, an online stationery and art company, to announce a new customizable art offering to consumers. This video was created with existing photography and using our post team to modify the assets to illustrate the product offering. The product was still in beta and we didn’t have product to work with at the time of video production. This was used for broadcast and social activations on HGTV and Minted’s targeted, organic and paid social media. This edit was cut down from 30 seconds, to 15 and 5 second versions for the varying audiences.

Product Launch The North Face

The North Face created a t-shirt line exclusively from plastic bottles removed from National Parks. This video was distributed with a partnership with U.S. National Park Service and used only recycled materials in the production.

Campaign Video Integration Minted

While Director of Creative Production at Minted I helped lead the campaign to announce and launch a series of videos supporting the company’s 15th Anniversary. The back bone of the campaign was a collection of video storytelling from the artists that bring the brand to life. For a full view of the web activation and the videos that supported this effort click the link below.